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Cruelty Free International has recently provided some terrifying numbers.

Worldwide, more than 115 million animals are being used for testing. And while more and more makeup brands are giving up on this practice, there are still plenty that do it anyway.

Also, when there are alternatives to animal testing, persisting in it is truly unforgivable. So, if you no longer want to support animal testing, then this should be a good enough reason to switch to cruelty-free makeup.

Here are even more reasons why you should start using makeup products that have not been tested on our poor furry friends.

1. Because There are Other Alternatives to Animal Testing

Beside animal testing being absolutely cruel and heartless, companies have one more reason to ditch the practice: alternatives do exist.

But the main argument of those who still do it is that their products would be safer for human use if they have been successfully tested on animals.

Yet, methods like in vitro testing, which many people argue that it’s better than animal testing, are clear alternatives that work. Then there are computer models and cultured cell tissues that certain cruelty-free companies also use to test their products.

What’s more, animal testing is unnecessary if you think about it. Companies can choose from a list of about 7,000 ingredients that have been proven safe, which they can use to make their products.

So, animal testing only exists because some brands want to come up with various innovations and create new products that no other companies have access to.

It’s a choice. A monstrous one.

2. Because Cruelty-Free Brands Make Incredible Makeup Products

Gone are the days when going cruelty-free would mean only buying dubious lotions from local shops.

Nowadays, some of the biggest makeup brands out there no longer resort to animal testing and their products are still absolutely incredible and very high-quality.

Of course, this shouldn’t mean that supporting small local businesses is wrong, not at all! Still, people should be aware that the limitations are almost non-existent when it comes to cruelty-free makeup.

Also, here is a list of some not-that-popular brands that are cruelty-free which you absolutely need to know about.

3. Because You Can Also Help the Planet

Choosing the cruelty-free path means more than just helping some poor animals and not supporting a horrible practice.

It can also represent a way for you to be mindful about your purchases while adopting a minimalistic approach. This means that by buying only what we need we help the planet by reducing waste.

If everyone would stop spending money on things that they won’t ever use, like various fancy makeup products, our environment would be a lot better, our resources would not be wasted so much, and we would become a lot more conscious.

4. Because Many Cruelty-Free Brands Have Affordable Products

If you think that going cruelty-free means spending lots of money, think again.

There are many such makeup brands out there that are not only budget-friendly but also have some of the very best products on the market. Think of NYX, e.l.f., or Wet’n’Wild.

 In fact, by going down this route you might save some money, beside reducing waste and helping the planet. When you have fewer choices, you start thinking more about buying only what you really need.

So, starting to use cruelty-free makeup might be a win-win situation, for both you and those poor animals.

5. Because Cruelty Free Can Be a Healthier Alternative

Another reason for using cruelty-free makeup is that you might begin noticing other products too, some even healthier for you, especially if you also look for vegan ones.

Usually, products from big mainstream brands, apart from being animal tested, also contain lots of toxic chemicals that are not exactly suitable for the human skin.

Things like fragrance, parabens, or any other such ingredients can seriously affect our overall health.

Cruelty-free beauty products do not have as many toxic chemicals as the mainstream ones do and can be an overall healthier alternative for you.

6. Because It Will Make You Feel Good

Probably the most important reason why you should go the cruelty-free way is that it will certainly make you feel good about yourself.

Just think of that amazing feeling that you get when helping someone. Now imagine a feeling like that every time you put on makeup because you know that those bunnies, cats, and cute little mice have not been hurt through testing.

It’s all about the greater good and suddenly, the money you spend no longer matters because it’s for a good cause. Buying cruelty-free makeup can contribute greatly to your mental health and inner peace.

7. Because You’ll Have a Good Influence on Other People

The companies who have chosen to be cruelty-free are proud of their resolution and want everyone to know about it.

So, if you want to also help, you can keep on buying their makeup products and spread the word.

At this point, it’s all about raising awareness about the goal of this movement and teaching people that is not just a trend, but a necessity, especially if they love animals.

So, invest in these products and tell your friends about them too. Encourage them to choose this route and they’ll probably see how much better they’ll feel afterward.

Be a good influence on other people and help cruelty-free makeup get into mainstream. By inspiring more people to join the cruelty-free movement you will also give back.

Moreover, more brands might stop animal testing as a result, and this should be everybody’s goal.


All in all, it seems that no matter how much the industry might want to act like there’s nothing wrong with some of its practices, many people know the truth.

If you are one of those who had no idea how bad animal testing is, you now know it. Hopefully, this article has convinced you to start using cruelty-free makeup products and support a cause that’s meant to help animals.

At the end of the day, it’s all about sending the right message and setting a goal. When that goal involves saving some souls, the world surely becomes a much better place.

Author Bio: Mike Jones is a Boston-based health and beauty writer. His work is featured mostly on Sound Body Life, but he usually contributes to multiple authoritative websites on the web. Through his writing, Mike constantly encourages everyone to embrace the healing power of nature. Follow Mike on Twitter @mike_jones35.  

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